Shot By Shot

Shot one:

Medium Close up (MCU)

The medium close up allows the audience to see around the character but also the characters facial expressions or emotions. It also establishes the location in which the character is , in this case an dark abandoned alley. The faces of the characters show anger and amazement. The surroundings which the audience is shown is like they are all trying to corner and catch someone which here is Tom Cruise. This type of close up also shows the clothing which the characters are wearing but in detail. These characters are wearing body suits and helmets so the audience would be thinking that they are the authority.

 Shot two:

Establishing Shot (ES) Long Shot (LS)

The establishing shot enables the audience to understand the exact location in which the part of the movie is set. In this case it shows a car surrounded by old looking buildings, although this could also be a long shot because its close enough to tell the audience that all of the focus is on the car. The reflection of light that shines off the car but then there's no light on the buildings making them look gloomy and makes it look like an enclosed space.

 Shot three:

Close up (CU)

This shot allows the audience to see the characters exact facial expressions up close. Any emotion that he shows or any looks that he gives would be seen in detail by the audience. In this case the characters emotion is unsure or confused. Only the shoulders and face of the characters is shown making it a common close up. Due to this type of shot we can see that the person in the shot is being corners or obstructed by many people.

Typography

Camera Shot

 Medium close-up (MCU)
 This shot shows the facial expressions and emotion. But it also includes a small pat of the background letting the audience see the location.

 Long shot (LS)
 This shot show a lot of background, from head to toe. This is mainly used to show what the person is wearing and what is happening around him.

Over the shoulder shot 
This shot allows the audience to see the person facial expressions while talking or in this case getting into a confrontation. Over the shoulder allows the audience to see the emotion in the characters face.

Big close up/ /Extreme close up (BCU/XCU)
This shows extreme detail and emphasizes whatever is shot which could also be the barrel of the gun. In this case to see the fear in the characters eyes because the emotion he is feeling is frightened.






Close up (CU)
This shows a close up on the characters usual face to see their reaction and emotion. Showing the audience the facial expressions but only of the face, no shoulders just emotion.





Wide shot / Establishing shot
Mainly used to show setting in the introduction or in other words set the scene. Showing the location in which the film or part of a film would be.







Medium close up
Head and shoulders visible and also face to show expression. Only showing the person maybe even showing the characters body language and emotion.







Medium Close up and High angle
This shot is used to make a person feel small, weak and vulnerable.From high making the person feel overpowered and medium shot showing all facial expressions. 

The task was to make a colour palette of the colours we wanted but had to be associated with the word we had chosen. For example Vibrant, Autumn, Winter and Urban. Then take the colours from the picture and transfer it onto the fruit bowl making it similar to the picture. You could even add the picture in if you wanted to. We were told to use the eyedropper tool to take the colours from the picture and put it onto our fruit bowls. The pictures that we used were downloaded from Google Images so that we had a variety to choose from. My two fruit bowls were Autumn and Vibrant because they had a range of different colours to choose from.Both are very similar because they have the same colours so they look around about the same.

Media Language

The first key convention that tells the audience this is an advert is the Nike store logo in the top right-hand corner. The key images are Michael Jordan holding one of his many famous basketball shoes. Also the glasses he is wearing could mean that his new product is too good, pointing at it with a grin shows that he is proud of the new shoes. Michael Jordan is also wearing a vest from his very own clothing line of Jordan Clothing. Just Michael being in the advert has attracted an audience because he's famous for basketball and there are many basketball fans and aspiring basketball players. His body language is saying to the audience that those shoes are the new things to buy, like he's proud of them. The layout of the advert, is the product away from the rhetorical question that was used to affect the audience and the Nike Store logo.

Institution
The main institution for this advert is Nike which is a worldwide brand that over millions of people wear everyday. There's always new products that they put out because they want to do better than their rival which is another clothing brand called Addidas. Nike have always been the best and dominant brand because it is more popular but just to stay ahead they change their game.

Audience
The target audience for this advert is mainly basketball players. It'll be targeting aspiring basketball players and also sporty people because these new trainers can be used in everyday sport with the exception of football.The gender breakdown would be 75% male and 25% female. That would be because their are more male basketball players and people who enjoy watching so they might also want it. The age range would be from 12-35.

Representation
The representation on this advert is just a famous black male. This would give us the clue that this is mainly for black males because they are mainly into basketball and would probably use Michael as a role model in some way. Seeing as basketball NBA is male dominant they would put a male in the advert and not a female. Their isnt much television coverage of women's basketball games and that would say why the gender breakdown would be 75% male, 25% female.

Tv News research

Television news research, ITV News at 10pm


Key information:
The ITV 10pm news is broadcasted on ITV on weekdays at 10pm, so Monday to Friday.. The presenters of the 10pm ITV news are Julie Etchingham and Mark Austin. In 1972 ITV won the British academy award, in General category.Then in 1992 they won the award for British academy television awards for the best news coverage. In 1993 ITV won British academy television awards for the best news and current affairs journalism award. However more recently ITV news have won the international Emmy award for news in 2009. The average viewing figures of ITV news is 6.8 million viewers.

The institution behind the programme:
ITV was launched in 22nd September 1995. It is owned by ITV plc, STV group and UTV media. This popular channel is famous for it's entertainment shows for all different ages and theres also the news.

ITV is known for it's entertainment, the shows that air on itv are mostly drama based. The most famous are Emmerdale and Coronation Street. There are all different kinds of shows with a range of target audiences. For example shows suitable for families such as The Chase, X Factor and Britain's Got Talent. On the other hand there's shows only suitable for adults such as Law & Order UK and The Jeremy Kyle Show. They have recently changed the logo as well to attract more viewers and to make it look more modern.

The older logo of the ITV channel:

The Target Audience:
The target audience for ITV news at 10pm are English males and females. This news could also attract people who are into politics, crime and just general news. ITV news can also attract teenagers 13+, because the sport that could be showed or anything that could be happening in their area. 70% male 30% female. Lower, working and middle class would be the people to watch ITV news at 10pm.

The Running Order:
 Day 1: Monday 18th August 2014
 The running order that it appeared:

 1. President Obama says that iraqian kurdish forces has retaken the vital mosul dam.
    Inside the Dam was a booby trap.
    The 1st time the iraq borders were pushed back.
   I think that the editors chose this story because their are many religions and beliefs that are followed in iraq and this being all over the news it would caught the attention of many people.

 2.Women and Children in eastern Ukraine 
  Near the city of  Luhansk convoy of refugees were hit by rocket fires.
 This story is surprising because women and children should be safe and secure but instead they are killed.
 It was one of the top stories because it is important that people know.