Genre 
The genre for this media text is television advert. the sub-genre would be sportswear advertising.

Audience
The target audience for this American television advert is a large amount of the population. It would mainly be appealing to basketball fans due to the most popular players in the advert. The main target audience would be basketball fans because they would know that the players in the advert are the most popular players in basketball. This targeted more males than females as the sport is more associated with males. Although this American television advert would appeal to the older generation as well. The advert was creating enjoyment for all ages in a very creative way.

Platform
This television advert is mainly seen on television but can also be watched on YouTube. With the younger generation in mind they would watch this advert on phones and tablets. These would also be the main devices they would watch it on.