Ride Along 

Genre

The genre for this media text is movie trailer. The sub-genre would be action comedy.

Audience
The target audience for this action comedy fans so mostly people who love comedy films which are also action packed. this would appeal mainly to teenagers because this film would not be suitable for the persons under the age of 13. Mainly males would like this just from seeing the trailer because it is an action packed film. However the humor in the trailer appeals to both men and women. The famous actors in the trailer get more fans that are global and would probably want to see the film knowing the most popular actors are in it.
Young males from a variety of ethnic and social backgrounds would be targeted for the reason that its more of a mans film.

Platform
This TV advert can be watched on television mainly. Although the extended version showing more of the film can be watched on phones, tablets, laptops using YouTube.