Media Language
The first key convention that tells the audience this is an advert is the Nike store logo in the top right-hand corner. The key images are Michael Jordan holding one of his many famous basketball shoes. Also the glasses he is wearing could mean that his new product is too good, pointing at it with a grin shows that he is proud of the new shoes. Michael Jordan is also wearing a vest from his very own clothing line of Jordan Clothing. Just Michael being in the advert has attracted an audience because he's famous for basketball and there are many basketball fans and aspiring basketball players. His body language is saying to the audience that those shoes are the new things to buy, like he's proud of them. The layout of the advert, is the product away from the rhetorical question that was used to affect the audience and the Nike Store logo.
Institution
The main institution for this advert is Nike which is a worldwide brand that over millions of people wear everyday. There's always new products that they put out because they want to do better than their rival which is another clothing brand called Addidas. Nike have always been the best and dominant brand because it is more popular but just to stay ahead they change their game.
Audience
The target audience for this advert is mainly basketball players. It'll be targeting aspiring basketball players and also sporty people because these new trainers can be used in everyday sport with the exception of football.The gender breakdown would be 75% male and 25% female. That would be because their are more male basketball players and people who enjoy watching so they might also want it. The age range would be from 12-35.
Representation
The representation on this advert is just a famous black male. This would give us the clue that this is mainly for black males because they are mainly into basketball and would probably use Michael as a role model in some way. Seeing as basketball NBA is male dominant they would put a male in the advert and not a female. Their isnt much television coverage of women's basketball games and that would say why the gender breakdown would be 75% male, 25% female.
Institution
The main institution for this advert is Nike which is a worldwide brand that over millions of people wear everyday. There's always new products that they put out because they want to do better than their rival which is another clothing brand called Addidas. Nike have always been the best and dominant brand because it is more popular but just to stay ahead they change their game.
Audience
The target audience for this advert is mainly basketball players. It'll be targeting aspiring basketball players and also sporty people because these new trainers can be used in everyday sport with the exception of football.The gender breakdown would be 75% male and 25% female. That would be because their are more male basketball players and people who enjoy watching so they might also want it. The age range would be from 12-35.
Representation
The representation on this advert is just a famous black male. This would give us the clue that this is mainly for black males because they are mainly into basketball and would probably use Michael as a role model in some way. Seeing as basketball NBA is male dominant they would put a male in the advert and not a female. Their isnt much television coverage of women's basketball games and that would say why the gender breakdown would be 75% male, 25% female.
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