The task was to make a colour palette of the colours we wanted but had to be associated with the word we had chosen. For example Vibrant, Autumn, Winter and Urban. Then take the colours from the picture and transfer it onto the fruit bowl making it similar to the picture. You could even add the picture in if you wanted to. We were told to use the eyedropper tool to take the colours from the picture and put it onto our fruit bowls. The pictures that we used were downloaded from Google Images so that we had a variety to choose from. My two fruit bowls were Autumn and Vibrant because they had a range of different colours to choose from.Both are very similar because they have the same colours so they look around about the same.

Media Language

The first key convention that tells the audience this is an advert is the Nike store logo in the top right-hand corner. The key images are Michael Jordan holding one of his many famous basketball shoes. Also the glasses he is wearing could mean that his new product is too good, pointing at it with a grin shows that he is proud of the new shoes. Michael Jordan is also wearing a vest from his very own clothing line of Jordan Clothing. Just Michael being in the advert has attracted an audience because he's famous for basketball and there are many basketball fans and aspiring basketball players. His body language is saying to the audience that those shoes are the new things to buy, like he's proud of them. The layout of the advert, is the product away from the rhetorical question that was used to affect the audience and the Nike Store logo.

Institution
The main institution for this advert is Nike which is a worldwide brand that over millions of people wear everyday. There's always new products that they put out because they want to do better than their rival which is another clothing brand called Addidas. Nike have always been the best and dominant brand because it is more popular but just to stay ahead they change their game.

Audience
The target audience for this advert is mainly basketball players. It'll be targeting aspiring basketball players and also sporty people because these new trainers can be used in everyday sport with the exception of football.The gender breakdown would be 75% male and 25% female. That would be because their are more male basketball players and people who enjoy watching so they might also want it. The age range would be from 12-35.

Representation
The representation on this advert is just a famous black male. This would give us the clue that this is mainly for black males because they are mainly into basketball and would probably use Michael as a role model in some way. Seeing as basketball NBA is male dominant they would put a male in the advert and not a female. Their isnt much television coverage of women's basketball games and that would say why the gender breakdown would be 75% male, 25% female.

Tv News research

Television news research, ITV News at 10pm


Key information:
The ITV 10pm news is broadcasted on ITV on weekdays at 10pm, so Monday to Friday.. The presenters of the 10pm ITV news are Julie Etchingham and Mark Austin. In 1972 ITV won the British academy award, in General category.Then in 1992 they won the award for British academy television awards for the best news coverage. In 1993 ITV won British academy television awards for the best news and current affairs journalism award. However more recently ITV news have won the international Emmy award for news in 2009. The average viewing figures of ITV news is 6.8 million viewers.

The institution behind the programme:
ITV was launched in 22nd September 1995. It is owned by ITV plc, STV group and UTV media. This popular channel is famous for it's entertainment shows for all different ages and theres also the news.

ITV is known for it's entertainment, the shows that air on itv are mostly drama based. The most famous are Emmerdale and Coronation Street. There are all different kinds of shows with a range of target audiences. For example shows suitable for families such as The Chase, X Factor and Britain's Got Talent. On the other hand there's shows only suitable for adults such as Law & Order UK and The Jeremy Kyle Show. They have recently changed the logo as well to attract more viewers and to make it look more modern.

The older logo of the ITV channel:

The Target Audience:
The target audience for ITV news at 10pm are English males and females. This news could also attract people who are into politics, crime and just general news. ITV news can also attract teenagers 13+, because the sport that could be showed or anything that could be happening in their area. 70% male 30% female. Lower, working and middle class would be the people to watch ITV news at 10pm.

The Running Order:
 Day 1: Monday 18th August 2014
 The running order that it appeared:

 1. President Obama says that iraqian kurdish forces has retaken the vital mosul dam.
    Inside the Dam was a booby trap.
    The 1st time the iraq borders were pushed back.
   I think that the editors chose this story because their are many religions and beliefs that are followed in iraq and this being all over the news it would caught the attention of many people.

 2.Women and Children in eastern Ukraine 
  Near the city of  Luhansk convoy of refugees were hit by rocket fires.
 This story is surprising because women and children should be safe and secure but instead they are killed.
 It was one of the top stories because it is important that people know.

Revolution

 I chose to do love because in my eyes everyone loves different things. By different i mean their hobbies, people or something else that may mean alot to them. Love can be associated with anything because not everyone the same.

                                                                 22 Jump Street
Genre
The genre of this media text is movie trailer. The sub-genre would be an action comedy.

Audience
 The target audience for this comedy sequel would be more men than women. This would appeal mainly to  younger males that are into teenage comedy. This is because it has alot to do with the way younger males  act in this era of time. The popular actors like Channing Tatum and Jonah Hill would get more fans to see  this because of the first movie having such an unbelievable amount of people fall in love with the film and cry  in laughter. More males than females would enjoy the film because the humor is set more towards other  makes than women. Although Channing Tatum's female fans would be excited to watch the movie.This  movie would not be suitable for any child under the age of 13 because of the humor used just from seeing the trailer. Action and comedy fans would fall in love with this movie.

Platform
This movie trailer can be watched mainly online on YouTube. This can also be seen on television as an advert but it would be shortened so you would have to go online to watch the full version of the movie trailer .This can be watched on tablets, phones, PC's and laptops.

Ride Along 

Genre

The genre for this media text is movie trailer. The sub-genre would be action comedy.

Audience
The target audience for this action comedy fans so mostly people who love comedy films which are also action packed. this would appeal mainly to teenagers because this film would not be suitable for the persons under the age of 13. Mainly males would like this just from seeing the trailer because it is an action packed film. However the humor in the trailer appeals to both men and women. The famous actors in the trailer get more fans that are global and would probably want to see the film knowing the most popular actors are in it.
Young males from a variety of ethnic and social backgrounds would be targeted for the reason that its more of a mans film.

Platform
This TV advert can be watched on television mainly. Although the extended version showing more of the film can be watched on phones, tablets, laptops using YouTube.